SIX Strategic Business Unit

One Holding Operating System.

SIX specialized Strategic Business Units (SBUs), each operating as an independent profit center, fully integrated under a single holding architecture.

FIELD EXECUTION

MIMZ RETAIL | Merchandising Automation

A skilled & prompt team delivering 360Β° merchandising β€” from planogram execution to stock replenishment.

Market-leading field force and merchandising excellence. From in-store compliance to encapsulated partnership models, MIMZ EXECUTE delivers flawless execution across thousands of retail touchpoints throughout Saudi Arabia.

Services Include

  • Field Force & Merchandising Excellence
  • Encapsulated Partnership Model
  • Trade Audit & Compliance
  • Shelf Replenishment & Sales Support

Β 

Store Operations & Compliance | Skilled Team | Prompt Action | Daily Reports | Central Merchandising Operating Model

INTEGRATED ACTIVATION

MIMZ ENGAGE | Brand Activation

We craft immersive brand experiences β€” sampling, tasting, and consumer engagement that converts.

A leading Saudi Arabian boutique agency that masterfully integrates in-store activations, retail media, social media, influencer marketing, and cutting-edge digital experiences.

Services Include

  • Brand Activation & Digital-Physical Experiences
  • Performance Marketing & Social Media
  • Content Creation & Influencer Strategy
  • Enterprise Event Management

Β 

Brand Engagement | Sampling & Tasting | Sales Reports | Consumer Data | Road Shows

Fueling Revenue Expansion

Your Growth Catalyst | Sales Executive

With a proven track record in revenue growth and client success, our Sales Executive acts as your trusted advisor. Expert in consultative selling and strategic account management, they deeply understand your business needs and deliver tailored solutions that drive real results.

Client-focused and results-driven, they turn challenges into growth opportunities.

Mystery Shopper Evaluations

Trade Marketing Audits | In-Stores Surveys

Retail Audits is our in-store audit service. It is aimed at FMCG brands, electronics brands, pharmaceutical companies, etc., who provide OTC products.

Retail Audits is a service that can be customized to each client’s individual requirements. This helps our clients establish the correct marketing strategy and understand the strengths and weaknesses of the distributor.

Audit Includes

  • On-Shelf Availability (OSA)
  • Pricing Analysis
  • Shelf Spacing Analysis
  • Planogram Compliance
  • Promotions | Off-The-Shelf Activity Check
  • Competitor Intelligence
  • Stock Levels Out-Of-Stock (OOS)
  • Visual Merchandising Quality, Pricing, Promotions, And Point-Of-Sale Materials
  • Distribution And Sales Velocity (How Quickly Products Move)

Β 

These audits provide actionable insights for optimizing supply chains, improving in-store execution, and measuring ROI on trade promotions.

Final Mile Courier

Delivery Associate (DA) | Last Mile

A Delivery Associate (DA) manages the final leg of the supply chainβ€”safely and efficiently transporting packages from local distribution hubs to customer doorsteps.

Key Responsibilities

  • Multi-Category Delivery: E-Commerce | Food | Non-Food
  • Route Navigation & Optimization: Utilizing GPS and logistics software to follow pre-planned, optimized routes and manage delivery time windows.
  • Customer Interaction: Acting as the face of the brand by ensuring packages are placed securely, handling returns, and addressing customer inquiries professionally.
  • Compliance & Safety: Following traffic laws, managing vehicle maintenance, and adhering to strict safety protocols.
  • Problem-Solving Skills: Ability to troubleshoot delivery issues, navigate traffic, or locate hard-to-find addresses.

SMART RETAIL TECHNOLOGY

MES Software Application | Merchandising Execution System

Digitize your field operations with our intelligent Merchandising Execution System (MES).

Designed to streamline retail execution, the platform provides real-time visibility, automated reporting, and actionable insights to improve productivity, compliance, and decision-making across all retail touchpoints.

Platform Features

  • Real-Time Field Reporting & GPS Attendance
  • Task Management, Planogram Compliance & Photo Verification
  • Stock Monitoring, Retail Audits & Digital Surveys
  • Live Dashboards, KPI Tracking & Business Analytics

Cloud-Based Platform | Mobile Application | Real-Time Visibility | Digital Reporting | Performance Analytics | Retail Intelligence